For most of your customers, sales and marketing don’t even come into play until after that initial interaction. In fact, with a true PLG approach, the first interaction with your company or product is typically through the product itself. ![]() In addition to the problem-solving element, PLG also means that you don’t engage in any high-pressure sales tactics. Advocate for them.⠀ #calendlylife #dowhatyoulove #workintech #techlove #atltechnology #techies #techcommunity #uxĪ post shared by Calendly on at 8:00am PST Again, it sounds simple, but there’s more to taking away customers’ pain than meets the eye.īe customer-obsessed. PLG works only when every feature-what it does, how it does it and how it’s delivered-solves a real problem for your customers and makes them so happy that they are more likely to adopt your solution over the alternatives. It’s focusing on customer value and building that as carefully and methodically as possible. Once you’ve nailed your product-market fit, then you can start thinking about how PLG can help drive growth. The bottom line is that finding product-market fit is not optional if you want to adopt a product led growth approach. There are, however, plenty of common pitfalls including the lack of a market, a sub-par product, broken distribution systems, and any general misalignment between the three elements. There is no universal model for finding product-market fit because the number of variables makes each case unique. It sounds simple, but simple doesn’t always mean easy. In other words, build a great product that solves a real problem-and make sure you have a way to get it to the people who need it. Product-market fit is achieved when you have a product with a clear value proposition that resonates with customers whom you know how to reach and convert. ![]() There are three elements to product-market fit: “Finding product-market fit is not optional if you want to adopt a product led growth approach. In a sense, it’s the combination of a strong product-market fit with a PLG strategy that provides the right conditions for virality to take hold. Product-market fit: A non-negotiable starting pointīefore diving into PLG, we need to back up for a minute and acknowledge the importance of having a strong product-market fit. Pairing calendar integrations with a beautiful booking page and a number of optional workflows, Calendly makes setting meetings and related tasks easy for professionals, small business owners, entrepreneurs, doctors, lawyers, hairdressers, consultants, salespeople and anyone else who might need to book a meeting.Ĭalendly is also a great example of a product that has used PLG and virality to great advantage. I came on board because the founding team is exceptional, and because this is a particularly exciting chapter in the company’s growth story.Ĭalendly is an automated scheduling tool that helps millions of people save time by eliminating the scheduling dance of where and when to meet. I’m currently the VP of Product and Design at Calendly, a company that has found a tremendous product-market fit and is growing really fast. I honed my skills in this role at Microsoft, Bridgewater, my own startup and Atlassian. I’m an engineer who failed to launch as a programmer I transitioned into a career as a product manager because I found that I was gifted at understanding what customers wanted, generating ideas to solve those problems and leading the team building the solution. I’ve had the good fortune to work at a number of high-caliber companies, including several that taught me a great deal about how to harness the power of PLG and virality. Related read: What is product led growth? Together, they can create unstoppable momentum. For a SaaS company striving to take things to the next level, there are few game plans more efficient and effective than combining a product led growth (PLG) go-to-market strategy with an inherently viral product.Įven on their own, each of these elements is a powerful way to put your entire user audience to work helping you grow your company.
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